Digital Marketing Canvas
The Digital Marketing Canvas is a practical guide to develop a strategy to accelerate business growth.
According to Jeremy Corman this tool is made for anyone in the company to get around the table. Marketers, Entrepreneurs, Developers, Designers, Sales,… It’s a tool of co-creation. Brainstorming as a starting point, the digital strategy is the finish line. As you go to through the process you’ll learn how marketing fundamentals and online customer lifecycle work together. The DMC provides companies a structured approach to articulate their value proposition with marketing tactics and digital technologies.
It looks like a one-page framework with specific sections: Value Propositions, Mission, Vision, Brand, Target Audience, Market, Acquisition, Activation, Referral, Revenue and Retention.
Checkout other business canvases in our Canvas Database