Empathy Map Canvas

Empathy Map Canvas

The Empathy Map Canvas helps teams develop deep, shared understanding and empathy for other people. People use it to help them improve customer experience, to navigate organizational politics, to design better work environments, and a host of other things.

According to Dave Gray he has seen a lot of versions of this tool since he created it so many years ago, and they vary widely. The Empathy Map was created with a pretty specific set of ideas and is designed as a framework to complement an exercise in developing empathy. While the success of the Empathy Map is exciting and makes us very happy, a lot of the thinking has gotten lost in translation over the years, and the various versions that have proliferated across the web have somewhat degraded the original concept.

More recently, he decided to create a new version of the Empathy Mapping Canvas, applying what he learned from Alex Osterwalder to make the tool more usable and to deliver better experiences and outcomes.

Checkout other business canvases in our Canvas Database