Growth Marketing Canvas

The Growth Marketing Canvas was designed to help ambitious marketers and product owners define their 12-month actionable growth plan.

According to Jean-Christophe Cuvelier and Thomas Paris, developing an ambitious growth strategy can get overwhelming as the number of ideas to test is infinite. It’s a situation that can cause stagnation and is part of the reason why most great products never take off.

The power of the Growth Marketing Canvas comes from its customer centricity and the way in which it leverages the collective intelligence of your team to generate innovative and relevant ideas that all stakeholders agree on.

The canvas will help you

1. Run a process-driven brainstorming session: Get a clear view of the holes in your funnel. Stay focused and take a structured approach to finding a solution.

2. Align your team: Gather input from every key player in your company and work together towards the same goal.

3. Discover innovative ideas: Brainstorm, define and prioritise your growth ideas that will help you move the needles.