Jobs to Be Done Canvas
The jobs to be done canvas helps a product team see a market through a transformational experience. Tony Ulwick, the canvas creator hopes that innovation champions in companies around the world will use the Jobs-To-Be-Done Canvas to accelerate the adoption of new thinking — and accelerate their growth.
In his latest Jobs-to-be-Done book, Tony Ulwick takes Jobs Theory and the Outcome-Driven Innovation process to the next level. He explains disruptive innovation and 4 other growth strategies through a Jobs lens and introduces new ideas, tutorials and templates that can be used to achieve predictable growth. Learn how to replace luck with a predictable innovation process.
As the site UX for the Masses explains jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful and with the jobs to be done canvas it is possible to take this approach to another level.
As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, “In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious”.
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