Key Relationship Mapping Canvas

Key Relationship Mapping Canvas

The key relationship mapping canvas is designed to identify the key relationships needed in order to achieve a specific commercial outcome. In the top left of the canvas entrepreneurs write a specific, reasonable and measurable goal that can be measured within the next 90 days.

According to Lyndon Johnson experimenting with the canvas has shown that there are between 6 – 10 people who are central to achieving each goal. The names or titles (CIO, CMO, etc.) of these people are put into the large central circles.

Having identified the key relationships it is important to benchmark their strength. Once each relationship has been benchmarked a second score is given to each person based on the strength required to get them to take the specific action you’re going to be asking them to take.

The key relationship mapping canvas can also be used for targeted publicity, where people you already have a relationship with [key influencers] are placed in the centre circles and people like them, who have a need for your product or service, can be identified.

Checkout other business canvases in our Canvas Database