Lean Public Relations Canvas

Lean Public Relations Canvas

The Lean public relations canvas provides all of the information necessary to create and test effective PR strategies. It looks at the assumptions on which you are basing strategic decisions and create and test a hypothesis. The canvas also allows controlled experiments to be run in order to validate or disprove them.

According to Lyndon Johnson experiments can be run in one of four areas to find out whether assumptions around the key relationships, mutual benefit, timing & communications channel are correct. Once all assumptions in each area are validated, a campaign can be developed allowing you to build relationships at scale.

He included a ‘Riskiest Assumption’ cell – the thing that will cause your PR strategy to fail first.  It ensures that this remains front and centre of everything you do. Unless you prove this assumption to be true nothing else you do will matter.

Checkout other business canvases in our Canvas Database