Marketing Campaign Model Canvas

Marketing Campaign Model Canvas

The Marketing Campaign Model Canvas is an aid for marketers to articulate and consolidate their campaign planning, quickly and easily.

According to B2Bento although there are no specific rules for planning a campaign, they are more likely to get management buy-in and yield effective results when planned in the following sequence:

• Prospect personas
• Prospect problems
• Value proposition
• Channels
• Contet
• Key activities
• Key metrics
• Cost structure
• Projected ROI

Checkout other business canvases in our Canvas Database