Minimum Viable Brand Canvas

Minimum Viable Brand Canvas

The Minimum Viable Brand Canvas is a tool you can use to dive into your MVB work. It will help you build successive iterations of your brand that enable full turns of the Build-Measure-Learn loop with a minimum amount of effort and the least amount of development time.

According to The Lean Brand Book the MVB Canvas is both a tool to sketch out your ideas and a diagnostic tool allowing you to measure the growth of your relationship with your audience through successive canvases, experiments, learnings, and iterations.

The Minimum Viable Brand Canvas components are:

• Story is your story. Who you are as founders. Who you are as a startup. Why people should care about a relationship with you. This is your unique rallying point defining what you’re fighting against and what you’re fighting for.
• Artifacts are projections of your story. The goal is to find artifacts that project your story and engage people with who you are. Great artifacts evoke emotion and reflect the relationship you are forming with your audience.
• Invitations are active calls for people to join you on a journey toward shared value. By sketching out what you say, where you say it, and how you say it, invitations impact the way people respond to you.

So start with your story. In the story slice of the canvas, sketch out your ideas about your founder story, what you stand for as you startup, your rallying point, and what you aspire to become using sticky notes, drawings, doodles, words, images, and anything else you have. Then try to narrow all of those ideas into a single, compelling story that best captures who you are.

Checkout other business canvases in our Canvas Database