The Persona Canvas can be used to give a customer segment a face and name and make it easier to step into the shoes of the customer.
According to Design a Better Business personas make talking about customers and their characteristics more tangible and concrete, and make it easier to refer back to a pattern of characteristics. Personas make it possible to create and share mental models and have a common language about several customer types.
If you have ever worked with design or designers, chances are that you have seen multiple varieties of personas being used to get a grip on who a customer or user is. This canvas helps you to build your own personas.
Checkout other business canvases in our Canvas Database