Product Marketing Fit Canvas

Product Marketing Fit Canvas

The Product Marketing Fit Canvas provides a framework for testing key marketing assumptions. It gathers and organizes information, identifies assumptions and uses experiments in order to validate or disprove them. It allows entrepreneurs to run product marketing fit experiments to find out what works and what doesn’t.

According to Lyndon Johnson having built key relationships to the point where they are actionable – they will do what you ask them to do, willingly.  Getting people to take a commercially valuable action is one of the biggest challenges for startups and small businesses.  Much of the focus of marketing in recent years is about clicks, likes or shares which, for the most part, have little commercial value.

By getting to the truth – and ensuring Product Marketing Fi – campaigns can be designed based around truths, rather than assumptions.

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