Service Innovation Canvas

Service Innovation Canvas

The Service Innovation Canvas is an iterative method to develop new product-service propositions and business models. The Canvas is the first framework to seamlessly merge a design and a business approach It was created by Design Thinkers Group.

They say that at the heart of the canvas is the `Value Network’, the ecosystem where value is being generated. The ecosystem is at the centre of discovering and developing new business opportunities. Creativity can flow freely whilst the steps in the Canvas guides the users towards new insights, new value propositions and innovative business models.

The Service Innovation Canvas provides a framework for the use of Design-tools in a people centered process to develop innovative business models. Compared with traditional business model development processes this framework revolves around relationships and value exchange between multiple stakeholders. This approach creates a broader and contextual view, opening the door to more untapped market spaces.

Checkout other business canvases in our Canvas Database