Social Media Strategy Canvas
The Social Media Strategy Canvas ia tool that will help you discover what to post on social media.
According to Martin Oswald surprisingly often people forget to ask the most crucial question before starting their social media strategy: WHY? Why do you want to start a point of presence on the picture-focused platform Instagram? Why do you want to build a community on Facebook? Why do you want to try Snapchat? In other words: You want to have a very clear target that fits your overall communication strategy. Some examples: Reach for your content, more user feedback, active customer support, driving sales for your products.
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