The Experience Canvas

The Experience Canvas

The Experience Canvas is a framework for project teams of any size to ensure that the end result – whether it’s a minimum viable product (MVP), a new feature roll-out, even a process or other business initiative – is thorough, considered, user-centred and lean, without compromising on flexibility. The emphasis is on the experience to be achieved by that result; a minimum viable experience (MVE), if you will.

According to Atlassian the canvas is typically used as a big hand-drawn poster on a wall or drawn up on a whiteboard in a workshop. It is not a requirements specification, and it is not a roadmap. It is more like insurance: it helps us stay honest and keeps us on track to be lean and user-centred. It is excellent at being a catalyst for getting everyone on the same page; if there is any expectation alignment and storming to do, the Experience Canvas will reveal it! In this way, the canvas is driven by the whole team, not just designers or senior management, and it constrains the boundaries rather than the outcome.

Checkout other business canvases in our Canvas Database