The Innovators Canvas

The Innovators Canvas

The Innovators Canvas provides a systematic process by which business models can be documented, tested and iteratively created until you have achieved either fast/cheap failure or certain success. Ultimately those are the two best outcomes any entrepreneur (or intrapreneur) can expect.

According to Ignition Framework the question you might have is “why change the existing canvas?” Here’s their answer:

1. The first thing is that there were two of them (business model and value proposition) to begin with.
2. The key activities box was unnecessary
3. The Lean Canvas by Ash Maurya made two good additions that seemed helpful: 1) Unfair Advantage and 2) Key Metrics.
4. Even with these changes, I still found the resulting canvas to be lacking something essential.

It felt like the “what” and “how” of each business idea was captured but not the “why”. So with these four points in mind they created the Innovators Canvas:

Checkout other business canvases in our Canvas Database