The Pirate Metrics Canvas
The Pirate Metrics Canvas is a tool designed from Dave McClure’s AARRR! metrics.
According to Erik van der Pluijm to make sense of what the Pirate Funnel looks like for your service or startup. To make discussion easier it is depicted in a linear way (from left to right)
The Pirate Metrics Canvas has 6 main components:
- Potential customers
- Acquired customers
- Active customers
- Retained customers
- Referred customers
- Paying customers
The idea is to map out the entire journey a customer makes to go from someone who doesn’t know the service at all through different stages to someone that is a paying customer. What are the different stages a customer goes through? What are the decision points? What are the conversion rates between subsequent stages?
Knowing this will help you calculate those all important metrics: the CAC (Cost of Acquiring a Customer) and the CLTV (Customer Lifetime Value). If you know your CAC and CLTV, you also know what your profit margin is.
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