The Pitch Canvas
The Pitch Canvas is an entrepreneurial brainstorming tool that helps you structure and visualizes your pitch on one page.
According to Upmetrics nobody has more time to listen to your complex yet long-lasting pitch. Short but focused is a great pitch design property. Doing it in just a few minutes is even harder! But that is how it should be done today.
You don’t need to use its 11 blocks. It depends how long the pitch is, and what stage your business has reached. If you have a 3-minute pitch, you will need to leave out some blocks. Choose the areas you are strongest – but certainly include the Pain, the problem you are solving. If you are an early-stage team, your focus will be mostly on Pain and Product, and less on Customer Traction, or Business Model. However, if you are focused on winning investment, then Pain, What’s Unique, Customer Traction, Business Model, Investment and Team are essential.
The Pitch canvas was created by David Beckett with investor-centric design approach by using the investment winning elements of a Startup Pitch. As he states in his site Best 3 Minutes, pitching is a fascinating subject.
Checkout other business canvases in our Canvas Database