Customer Job To Be Done Canvas
The Customer Job To Be Done Canvas is a tool to help you to get to know your consumers better.
Have you ever thought that they buy from your company not for the product itself, but for the task it solves? This is the perspective of this canvas.
According to Helge Tenno at an increasing rate companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there?
In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs. As many others he is currently prototyping the customer job to be done canvas for this theory (Work-In-Progress). This tool is not a parking lot for an idea – but a continuous, hopefully never-ending process.
Checkout other business canvases in our Canvas Database