Brand Strategy Canvas
The Brand Strategy Canvas is about knowing who your customer is, what your company is, and how the two come together.
According to Casey Software it’s importante to walk through the five core areas of the brand strategy canvas:
First, we have to get into our target customer’s head. We have to understand who they are, what they value, how they think of the space (not us!), and what about us benefits them the most. If you don’t have a target customer, stop. You don’t have a company, you have a project.
Next, what does our product do or do uniquely? If at all possible, stay away from jargons, acronyms, and complex terms.
Next, what is happening in your market? We have to understand where our (first!) niche is, who else is in it, and how we can approach it uniquely or in a way that is better than our competition.
Next, what are the rational benefits? This one is pretty self-explanatory and can usually be measured. Does this save time, money, staffing or reduce risk? Then describe it: how big and how soon?
Finally, what’s the emotional payoff? Saving money is great but if this makes me a better person or makes me feel better about myself, that’s a compelling hook to consider.
Checkout other business canvases in our Canvas Database