The Story Canvas is a multiuse tool that uses the Hero’s Quest approach specifically to help you leverage the untapped narrative intelligence towards innovation.
According to Denise Withers you can use the canvas across your project, to guide big- picture development over a decade or dive into the details of designing a tiny widget. In plain language, the Canvas gives you and your people a simple shared approach to problem-solving. Incredibly, this is something most of us lack.
In design terms, the problem the story canvas resolved was filling a need for a simple shared approach to problem-solving. The purpose in designing the Canvas was to make it easier for you to innovate.
Checkout other business canvases in our Canvas Database