Lean Publicity Canvas

Lean Publicity Canvas

The Lean Publicity Canvas is designed to help entrepreneurs identify the media outlets most likely to get their story in front of the right people. It will also help figure out the story that needs to appear in order to get the desired commercial outcome, rather than simply generate ‘awareness’.

According to Lyndon Johnson the traditional thinking is that the media is an effective tool for raising awareness. The problem is that there is one potential point of failure – if the people you want to see a piece of media coverage don’t see it the coverage delivers no value. It’s also the one thing that entrepreneurs have absolutely no control over.

In a world where top stories on the most popular websites are rotated every 15 minutes, the chances of the right people seeing yours are diminishing. So when you have identified your riskiest publicity assumption you’re ready to run your first publicity experiment.

Checkout other business canvases in our Canvas Database